Southwest Airline is transforming into a network (legacy) airline

Posted on 16. Sep, 2009 by in Airlines, Blog

The Southwest LCC business model has reached its limit. They are transforming into a network carrier; first by entering high cost markets (like Denver), next by trying to buy the competition (not done yet). Finally, and the most transforming to their model; by entering not only the International market, but the long haul market.

Southwest Airlines California One Southwest executives recognize that the industry is in the final throws of de-regulation, and that only comprehensive network carriers will ultimately survive. Like Delta and American they are making their end game move.

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